Overview:
A full-funnel SEO audit designed to evaluate how your website performs across search, user experience, and conversion pathways.
This audit identifies what’s limiting your visibility, where you’re losing opportunities, and what your competitors are doing better—then delivers a clear, prioritized roadmap to improve rankings, traffic, and lead generation.
Why This Matters:
Ranking alone isn’t enough. If your site is slow, poorly structured, or missing key SEO signals, you’ll lose visibility—even against weaker competitors.
This audit helps you:
- Identify technical and content issues suppressing rankings
- Understand why competitors are outranking you
- Improve user experience to increase engagement and conversions
- Build a stronger, data-driven SEO foundation
What’s Included:
1. Technical SEO & Site Performance
- Identify issues impacting rankings, indexing, and site health
- Analyze Core Web Vitals, load speed, and mobile responsiveness
- Audit broken links, redirects, duplicate content, and URL structure
2. On-Page SEO & Content Optimization
- Evaluate title tags, meta descriptions, headers, and keyword usage
- Identify gaps in keyword targeting and content relevance
- Assess content structure, internal linking, and conversion elements
3. Crawlability, Indexability & Structured Data
- Review robots.txt, XML sitemaps, canonical tags, and crawl errors
- Identify barriers preventing search engines from indexing content
- Audit schema markup and recommend enhancements for rich results
4. User Experience (UX) & Mobile Usability
- Evaluate navigation, user flow, and on-site engagement
- Assess mobile usability and layout performance
- Identify friction points impacting conversions
5. Local SEO & Search Presence
- Audit Google Business Profile and map visibility
- Evaluate local citations and consistency
- Identify opportunities to improve “near me” and location-based rankings
6. Off-Page SEO & Authority Signals
- Analyze backlink profile, domain authority, and link quality
- Evaluate anchor text distribution and off-site relevance
- Identify opportunities for strategic link-building
7. Analytics & Conversion Tracking
- Review GA4, Google Tag Manager, and tracking setup
- Validate conversion tracking and data accuracy
- Identify gaps in reporting and performance measurement
8. Competitive SEO Benchmarking
- Analyze up to three top competitors
- Compare keyword rankings, content strategy, and landing pages
- Evaluate technical performance and backlink strength
- Deliver a gap analysis showing where you stand—and how to lead
Deliverables:
- Comprehensive audit report with detailed findings across all SEO categories
- SEO performance scorecard highlighting strengths and priority issues
- Page-level optimization recommendations for key areas of improvement
- Technical and content fix list (implementation-ready)
- Competitor benchmarking and gap analysis
Prioritized roadmap, including:
- Quick wins for immediate improvements
- Strategic recommendations for long-term growth
- Live walkthrough session with EMILY team
Timeline:
- Estimated delivery: 7 business days
- Includes audit review and strategy walkthrough
Who This Is For:
- Businesses not ranking as expected in search results
- Companies experiencing traffic but low conversions
- Organizations needing a clear SEO strategy and direction
- Teams looking to outperform competitors with data-backed insights
Example Insights You’ll Gain:
- Why your website isn’t ranking for high-value keywords
- Where technical issues are limiting search visibility
- How competitors are outperforming you—and how to close the gap
Outcome:
A clear, actionable strategy to improve your search visibility, enhance user experience, and drive more qualified traffic and conversions.