Section 3.6. Additional Direct Experience with Non-Profit Organizations

Team EMILY™ has a number of experiences prior to the formation of EMILY: Revolutionary Marketing Group™.

• 2016

  • In November, Samie led the Newberry Opera House Guild Oyster Roast Fundraiser planning and execution. She was responsible for the graphic design for artwork, coordinating volunteers, ticket sales, scheduling food and entertainment, and day-of-event coordination.

• 2017

  • From January to June, Samie provided pro-bono support to the Newberry Museum, standing up their social media and building their initial following. Due to Samie’s efforts, the Museum’s Facebook page grew from 0 to approximately 1,500 followers.

  • In April, as the Treasurer of the NDDA, Chris was one of the key leaders for Newberry’s first Groove N Brew fest. This was a one-day craft brew festival involving multiple bands, vendors, and craft brew distributors that brought 2,500 people to Newberry and raised over $7,000, from which a grant was provided to the Ritz Theatre in Newberry to upgrade their sound system. Chris was responsible for volunteer scheduling, funds management and recording, task management, and day-of-event problem-solving.

  • In June, Alicia was involved in Newberry County’s first-ever Ag + Art Tour. Held by Clemson annually to support local farms and artisans across South Carolina, Alicia was responsible for coordinating the farms and vendors at each location. She was also responsible for coordinating with Clemson for messaging and advertising in Newberry County in support of the event.

  • In August, Samie once again led the Newberry Opera House Luau Fundraiser planning and execution. She was responsible for the graphic design for artwork, coordinating volunteers, ticket sales, scheduling food and entertainment, and day-of-event coordination.

  • Also, in August, Samie was directly involved with pro-bono graphic design support for the Newberry Opera House prior to EclipseFest, which brought over 75,000 people to Newberry County, of which 25,000 were in the downtown area.

  • In November, Samie led the Newberry Opera House Guild Oyster Roast Fundraiser planning and execution. She was responsible for the graphic design for artwork, coordinating volunteers, ticket sales, scheduling food and entertainment, and day-of-event coordination.

• 2018

  • In April, as the Treasurer of the NDDA, Chris was again one of the key leaders for Newberry’s first Groove N Brew fest. This was a one-day craft brew festival involving multiple bands, vendors, and craft brew distributors that brought 7,500 people to Newberry and raised over $10,000, from which the NDDA started a marketing campaign to publicize for local small businesses. Chris was responsible for volunteer scheduling, funds management and recording, task management, and day-of-event problem-solving.

  • In June, Alicia was involved in Newberry County’s second Ag + Art Tour. Alicia was again responsible for coordinating the farms and vendors at each location. She was also responsible for coordinating with Clemson for messaging and advertising in Newberry County in support of the event.

  • In November, Samie once again led the Newberry Opera House Guild Oyster Roast Fundraiser planning and execution. She was responsible for the graphic design for artwork, coordinating volunteers, ticket sales, scheduling food and entertainment, and day-of-event coordination. This event resulted in a check for over $20,000 from the Guild to the Newberry Opera House.

• 2019

  • In June, Alicia was involved in Newberry County’s third Ag + Art Tour. Alicia was again responsible for coordinating the farms and vendors at each location. She was also responsible for coordinating with Clemson for messaging and advertising in Newberry County in support of the event.

  • In late June, Samie and Chris were contacted by Rosemary Favors, the President of Corsets and Cravats. Corsets & Cravats is an academic conference held on the first weekend in August in Newberry, SC, that is dedicated to exploring the material culture of the United States during the mid-19th Century [1820-1870]: art, literature, music, domestic skills, religion, and the like. One of the signature events is a period fashion show. At the time, Corsets had only 5 tickets sold for the event. EMILY™ engaged in a campaign focused on growing event awareness with Facebook and Google that resulted in 96 tickets being sold for the event.

  • In September, the NDDA decided to conduct a Wine Walk in Downtown Newberry on the first weekend in November. The NDDA asked EMILY™ for support with social media management and ticket sales. With a little over three weeks to publicize the event, EMILY™ promoted via Facebook and Eventbrite. The result was 117 tickets sold and over $5,000 in profit for the NDDA.