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How to Improve Search Performance as a Small Business
Strategies Backed by Experience, Expertise & Real Results In today’s digital-first economy, visibility is everything — especially for small businesses working to compete with bigger brands online. The good news? You don’t need a massive budget to improve search performance. What you need is strategy, consistency, and the right tools. At EMILY®, we help small businesses grow their digital footprint with SEO strategies that are data-driven, cost-effective, and built to perform.

Emily Team
Nov 25, 20253 min read


📊 From Clicks to Conversion (and Beyond): How EMILY® Optimizes the Customer Journey with Conversion Data
Analyzing conversion data isn’t just about seeing what worked — it’s about understanding why it worked, identifying where users dropped off, and improving every step from first click to long-term loyalty. At EMILY®, we use smart tools, real-time behavior tracking, and cross-platform analytics to build better experiences and boost ROI. 🔍 1. Map the Full Conversion Funnel Why it matters: You can’t optimize what you can’t see. Mapping the full funnel shows where users enter, e

Emily Team
Oct 27, 20253 min read


How does PPC advertising compare to SEO for driving traffic?
PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization) are both powerful traffic drivers — but they serve different roles...

Emily Team
Oct 9, 20253 min read
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