Publisher Website!
top of page

Email Marketing: An Effective and Affordable Way to Reach Your Customers

Writer's picture: Emily Team Emily Team

Updated: Nov 4, 2024

Did you know most email users check their email at least once a day?

 

Email marketing is a great way to reach your clients through personalized messages and helps increase brand awareness and build credibility. Email can help you put your products and services in front of customers and experiment with different promotional techniques to generate more revenue. Email marketing has the highest ROI (return on investment), which makes it easy to measure at a low cost. It allows you to gain valuable customer data and learn more about their behavior through tracking analytics or sending surveys.


Ready to improve your email marketing? Our team is skilled in running email campaigns and crafting monthly email newsletters. Feel free to message us to learn more about how we can help you succeed through email marketing!


Eight Email Marketing Ideas for Businesses


Looking to improve your email marketing game in 2024? Check out these eight content ideas that will help elevate your company’s emails. 



Create Blog Post Roundups

A blog post roundup offers your readers several of your company’s best blog posts. For example, you can create a blog post roundup of your most popular blog posts or pull together a best-of-the-best roundup of blogs on a particular topic. This is the perfect way to introduce your new subscribers to some of your older blog posts and reuse content you already have.


Share Your YouTube Videos

Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter! It’s important to note that your YouTube video will not necessarily play right inside an email. It’s best to add a static image of your YouTube video with a “play button” over the top and link the image to your video hosted on YouTube. That way, when subscribers click the play button on the image, it will open up the video on YouTube.


How-To Guides on Products

Offer your subscribers step-by-step instructions on how to use your product. For instance, if you sell gardening equipment, you can show your subscribers the best techniques for planting their spring garden. With how-to guides and tutorials, you can solve the biggest pain points of your target audience and easily demonstrate the value of your product/service.

 

Coupons and Promotions

Your subscribers are sure to enjoy getting emails from you that contain awesome coupons and promotions. To increase conversions, create urgency with limited-time offers.

 

Gift Guides

For eCommerce businesses, gift guides are an excellent newsletter idea to promote your products and generate more sales around any holiday, from Valentine’s Day to Back-to-School.

 


Show Off User-Generated Content

User-generated content is any content created by customers and shared on online platforms like social media. Creating a newsletter to showcase user-generated content will show your subscribers how many loyal fans your business has.

 

Event Recaps

Event recap newsletters let subscribers who couldn’t attend the event find out what happened, what was talked about, who attended, how much money was raised, and even what was on the menu. When your newsletter subscribers see what they missed out on, they’ll be sure to RSVP for the next event.

 

Employee of the Month

Let your newsletter subscribers get to know your amazing staff through emails highlighting their skills and talents. By helping your subscribers feel connected to your employees, you’re increasing brand loyalty.



Sources: Sprout Social, OptinMonster, and Site-Seeker

Recent Posts

See All

Comentarios


bottom of page