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Branding and Web Design for a B2B Business - Rainville Inc

Updated: 3 days ago



Project Tasks: 

Problem/Solution:

Rainville Incorporated approached EMILY™ in need of a refreshed brand identity and a stronger digital presence to increase awareness and drive product interest. Their existing materials lacked consistency, and their online presence was not reflective of the quality or breadth of their product lines.


Key Objectives:

  • Increase brand awareness

  • Establish brand consistency across platforms

  • Update website and SEO to support product promotion

  • Drive long-term sales through strategic marketing


Our Approach:

EMILY™ executed a full rebrand of Rainville Incorporated, starting with a comprehensive brand marketing strategy. We developed a GOST-MP (Goals, Objectives, Strategy, Tactics, Measurement, Platform) to guide campaign creation and execution, including a targeted market strategy aligned with the company's service areas and ideal customer base.


We built a new, SEO-optimized website designed to highlight Rainville’s product lines and serve as the foundation for future campaigns. Additional deliverables included branded marketing materials such as custom letterhead, a LinkedIn banner, and email signatures to create visual consistency across communication channels. Social media campaign calendars, branded hashtags, and strategic messaging helped support ongoing awareness and engagement.


Results:

Rainville Incorporated emerged with a cohesive, professional brand identity and a user-friendly website that effectively communicates their value and capabilities. The refined online presence and improved branding have helped lay the foundation for long-term brand recognition and business growth.



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