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What case studies demonstrate successful video ad campaigns in the marketing industry?

Successful video ad campaigns are often defined by clear goals, strong storytelling, platform alignment, and measurable ROI. Below are real-world case studies — both from industry leaders and EMILY® campaigns — that showcase how strategic video ads can drive awareness, engagement, and conversions:


📌 EMILY® Video Ad Campaign Highlights

✅ Surgere (Tech/Logistics Industry)

Campaign Type: Video + Display + SEO 

Goal: Increase awareness of digital supply chain solutions 

Strategy:

  • Short-form videos explaining “Why Digitizing Your Warehouse Matters”

  • Embedded videos across landing pages, social, and email

  • Retargeting video ads on LinkedIn and YouTube

Results:

  • 3x increase in page time on product pages with video

  • 71% view-through rate on YouTube pre-roll ads

  • Significant increase in demo requests and organic leads



✅ ISI® Elite Training (Fitness Franchise)

Campaign Type: Local video ads for franchise recruitment 

Goal: Grow national interest and location sign-ups 

Strategy:

  • Motivational video ads on Facebook and Instagram Reels

  • Hyper-local targeting (15–30 mile radius)

  • Story-based approach with client transformations and franchise owner spotlights

Results:

  • 2.7x increase in lead form completions

  • 60% lower cost-per-lead compared to static image ads

  • High engagement rates (shares, comments) due to emotional appeal


🎯 Industry-Wide Case Studies (Outside EMILY)

📹 Nike – “You Can’t Stop Us”

Platform: YouTube, Instagram, Broadcast

Goal: Build emotional connection and brand loyalty during global disruption (COVID-19) 

Approach:

  • Seamlessly edited video of athletes from different sports and backgrounds

  • Powerful narrative on resilience and unity

  • Global release + localization

Impact:

  • Over 50M views on YouTube in 1 week

  • Brand sentiment rose dramatically

  • Ranked as one of the most memorable ads of the year


📹 Dollar Shave Club – Launch Video

Platform: YouTube, company site 

Goal: Introduce new brand and subscription concept 

Approach:

  • Low-budget, humorous, direct-to-camera video

  • Focused on brand voice and product benefits

  • Simple CTA: "Our blades are f***ing great"

Impact:

  • 12,000 orders in first 48 hours

  • Brand acquired by Unilever for $1 billion

  • Case study in how smart messaging > production value


📹 Always – “#LikeAGirl”

Platform: YouTube, Facebook Goal: Rebrand Always as a purpose-driven product during brand refresh 

Approach:

  • Emotional storytelling around how language impacts confidence in young girls

  • Interview-style format, strong social share hook

Impact:

  • 70M+ global views

  • 4.5% increase in brand favorability

  • Became part of school education curriculum in some regions


🧠 What Made These Campaigns Work?

Element

Seen In

Strong emotional hook

ISI Elite, Always, Nike

Clear message + CTA

Dollar Shave Club, Surgere

Platform-native formats

Reels, YouTube pre-roll, short-form, retargeting

Measurable outcomes

Conversions, leads, shares, brand favorability

Authentic storytelling

Franchise owners, everyday users, customer stories

📅 Want a Case Study-Inspired Video Strategy for Your Brand? EMILY® helps businesses design video campaigns rooted in storytelling, data, and performance metrics, including creative, scripting, production, and platform optimization.


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