What is the role of email remarketing in customer re-engagement?
- Emily Team
- Aug 27, 2025
- 3 min read
Email remarketing plays a central role in re-engaging customers because it’s one of the most personal, direct, and cost-effective channels for nurturing interest and driving repeat sales.
Here’s how EMILY® uses email remarketing to help businesses turn first-time visitors into loyal customers and recover revenue that would otherwise be lost:
💌 1. Recover Abandoned Carts
Why it matters: Most shoppers abandon carts — but many will come back if reminded.
✅ Email Remarketing Strategy:
Send a series of emails (e.g., 1 hour, 24 hours, 3 days after abandonment)
Include product images, prices, and a “Complete Your Purchase” button
Add urgency: “Items in your cart are selling fast!”
🎯 EMILY builds abandon cart flows using platforms like Klaviyo, Mailchimp, or Omnisend, integrated with Shopify or WooCommerce.
📊 Impact: Businesses recover 10–30% of abandoned carts with automated email remarketing.
🔁 2. Re-Engage Inactive Customers
Why it matters: It’s cheaper to re-engage a past customer than to acquire a new one.
✅ Email Strategies:
Segment customers who haven’t purchased in 30, 60, or 90+ days
Use subject lines like:
“We miss you — here’s 15% off”
“Still interested in [Product Category]?”
Highlight new arrivals or bestsellers
🎯 EMILY uses behavioral reactivation flows to target “slipping away” customers.
📈 Impact: Boosts customer retention and reactivates lapsed buyers.
🛍️ 3. Cross-Sell and Upsell Based on Purchase History
Why it matters: Past purchases give you insights into what customers may want next.
✅ Strategies:
Email: “Customers who bought [X] also loved [Y]”
Product bundles or accessory promos
Upsell to higher-end versions of previous products
🎯 EMILY configures product recommendation emails using real-time product data synced with CRM.
💰 Impact: Increases average order value (AOV) and customer lifetime value (CLV).
🎯 4. Personalize Content with Dynamic Product Blocks
Why it matters: Generic emails don’t perform — personalized ones do.
✅ Strategy:
Include product recommendations tailored to browsing or buying behavior
Show last viewed items or abandoned categories
Use conditional logic (e.g., show dog products to dog owners)
🎯 EMILY uses Klaviyo dynamic content blocks and product feeds to personalize email at scale.
📊 Impact: Personalized emails deliver 2x–6x higher conversion rates than static emails.
📣 5. Promote Sales, Events, and Limited-Time Offers
Why it matters: Email remarketing keeps your brand top of mind and creates urgency.
✅ Examples:
Flash sale reminders
Seasonal promotions
Birthday or anniversary offers
🎯 EMILY schedules promotional flows with urgency-driven copy and countdown timers to drive click-throughs.
📈 Impact: Boosts short-term revenue spikes and improves customer engagement.
📈 6. Drive Traffic Back Into Retargeting Funnels
Why it matters: Email remarketing re-feeds warm traffic into your ad retargeting ecosystem.
✅ Strategy:
Tag email clicks with UTMs (e.g., utm_source=email&utm_campaign=winback)
Retarget email engagers with Google/Meta ads
Create “email engaged” audiences for ad lookalikes
🎯 EMILY syncs email activity with Meta Custom Audiences and GA4 for full-funnel remarketing synergy.
✅ Summary: Role of Email Remarketing in Re-Engagement
Email Purpose | Outcome |
Abandoned cart recovery | Recovers lost sales |
Win-back inactive customers | Increases retention |
Cross-sell/upsell | Grows AOV and CLV |
Personalized recommendations | Boosts conversions and loyalty |
Sales and promos | Drives urgency and brand awareness |
Retargeting funnel synergy | Re-engages users across multiple channels |
📅 Want to Launch an Email Remarketing Funnel That Works? EMILY® designs, writes, and automates smart email remarketing campaigns — customized to your brand voice, product categories, and buyer behavior.
📞 803-271-0875
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