Keywords Are the Foundation of On-Page SEO Keywords remain one of the most critical elements of search engine optimization — but success isn’t just about what  keywords you use, it’s about where  you place them. Strategic keyword placement tells search engines what your content is about, strengthens topical relevance, and improves rankings for your target queries. Done right, it also enhances user experience by making your content intuitive, scannable, and engaging. At EMILY

🔁 Retargeting: The Smartest Move in Your Display Strategy By EMILY® — Powered by Data, Driven by Results Retargeting is one of the most effective — and underutilized — tools in the digital marketer’s toolkit. At EMILY®, we implement retargeting campaigns as part of a data-driven strategy to re-engage high-intent users and drive measurable conversions. Here’s how it works, and why it should be a cornerstone of your display advertising plan. 🎯 What Is Retargeting? Retargeting

When South Carolina businesses search for growth, the first step is visibility. From Greenville to Charleston, Myrtle Beach to Columbia, standing out online starts with choosing the right SEO partner — one that understands your local market, your industry, and the algorithms driving search engine results. So if you’re Googling: ✅ “South Carolina SEO” ✅ “Best SEO company in South Carolina” ✅ “SEO companies South Carolina” ✅ “South Carolina SEO company” …You’re in the right pla

How to Optimize Campaign Timelines for Maximum Impact An effective campaign timeline isn’t just about hitting deadlines. It’s a strategic...

If you’ve ever searched for something like “SEO company South Carolina” or “improve search ads,” you already know how competitive digital...

One of the biggest mistakes we see in marketing? Tracking KPIs that look good — but don’t tie back to business growth. If your marketing...

Your brand voice is more than how you sound — it’s how your audience experiences your personality at scale. But even strong voices can...

If you’re investing in digital marketing, one of the most important decisions you can make isn’t just what to launch  — it’s what to...

A high-performing marketing campaign is strategic, data-informed, and conversion-focused. It requires more than clever messaging — it...

📊 Track the metrics that actually move the needle. Here’s how EMILY does it. If you’ve ever looked at your ad report and thought, “Great...

Efficient budget allocation is what turns a campaign into a revenue engine, not a guessing game. It’s not about spending more — it’s...

Creating an effective digital marketing campaign plan is all about connecting your business goals to the right channels, content,...

Client:  Maryland Department of Health – Office of Oral Health Project Timeline:  December 2023 – Summer 2024 Project Scope: Market...