LinkedIn is a popular platform for professional networking and is an extremely useful tool. It helps you to connect with potential customers and explore their interests, which leads to a better understanding of your target group. So, what is a recipe for a successful LinkedIn prospecting strategy?
Here are 6 tips to improve your organization’s LinkedIn account!
Regularly update your profile.
People want to know more about your business and the work you do! Detailed profiles and weekly posts are a good starting point.
Join relevant groups.
Look for groups that correspond with the characteristics of your company. For example, if you're selling high-quality tires for tractors, join a group for farmers. It is a great way to learn more about your customers!
Comment and share your opinions with others.
Let people know that you’re a professional in your field, and that you know your stuff! It will help to establish your credibility with those that you connect with.
Don’t be afraid of direct messaging.
You can use direct messages as a form of one-on-one communication with your potential customer. You can start by sending a compliment to their comment or opinion. It will help you to build relationships with your clients.
Use filters.
On LinkedIn, you can customize search filters for potential prospects. This feature will help you connect with the type of professionals who may be interested in your services or products.
Be familiar with the “people also viewed” list.
It will help you discover the interests of your clients. Exploring that list regularly will bring you the best results in understanding your audience.
Source: LinkedIn Sales Blog and GMass
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