Website Design and Social Media Refinement for a Family Farm - Hickory Bluff Berry Farm

Project Tasks:

• Website Build

• Social Media Refinement

Project Timeline:

September 2023 – December 2023

Problem/Solution:

Hickory Bluff Berry Farm, a family-owned farm offering fresh produce and agritourism experiences, partnered with EMILY™ to modernize their digital presence and increase visibility among local audiences and seasonal visitors.

Key Objectives:

• Develop a website that showcases seasonal offerings, visitor experiences, and essential contact information.

• Strengthen social media presence with consistent branding and optimized content.

• Increase overall discoverability through SEO and community-targeted messaging.

Our Approach:

EMILY™ designed and launched a responsive, user-friendly website that clearly communicates the farm’s seasonal products, family-friendly events, and visitor information. SEO best practices were integrated throughout the site to improve online visibility and attract new customers.

We also refined Hickory Bluff’s existing social media channels by updating profile information, implementing consistent branding, and aligning content with the farm’s core values. This helped ensure more meaningful community engagement and created a stronger digital foundation for future promotions and events.

Results:

Hickory Bluff Berry Farm now benefits from a cohesive digital presence that reflects the charm and value of their agritourism experience. With an optimized website and polished social media profiles, the farm is better positioned to attract returning visitors and new customers throughout the year.