How can EMILY: Revolutionary Marketing Group help improve search ad performance?

Emily Team
Jul 22
2 min read

EMILY® Revolutionary Marketing Group specializes in helping businesses boost the performance of their search ads by combining expert strategy, keyword precision, audience targeting, and full-funnel tracking. Here's how we do it — The EMILY Way:

🚀 1. Campaign Strategy & Setup

We don’t just launch ads — we build strategic campaigns designed around your goals (leads, sales, awareness). EMILY’s team:

Researches high-intent keywords using Google Keyword Planner and SERanking
Segments campaigns by location, service, or audience persona
Uses ad group structuring to improve Quality Score and relevance

🧠 2. Intelligent Bidding & Budget Allocation

We optimize spend with:

Manual bidding to test and control performance
Smart Bidding strategies (e.g., Maximize Conversions, Target CPA) when data is sufficient
Daily performance monitoring and bid adjustments based on location, device, time of day, and more

🧪 3. High-Converting Ad Copy & Extensions

EMILY crafts compelling copy focused on:

Your unique value propositions (e.g., “Veteran-Owned,” “Free Consultation,” “Certified Experts”)
A/B testing headlines and descriptions
Adding sitelinks, callouts, structured snippets, phone numbers, and location extensions to boost CTR

🧭 4. Landing Page Optimization (LPO)

Search ads are only half the equation — we ensure users land on fast, relevant, conversion-focused pages:

Strong CTAs like "Book Now" or "Get a Free Quote"
Mobile responsiveness, page speed tuning, and analytics-tagged forms
Optional heatmap tracking via Microsoft Clarity to understand user behavior

📊 5. Conversion Tracking & Analytics Integration

EMILY sets up:

Google Tag Manager for all conversion actions (forms, calls, purchases)
Google Analytics (GA4) to trace user journeys
Custom dashboards and reports so you know exactly what’s working

We also analyze Search Terms Reports and continuously add negative keywords to reduce waste.

📈 6. Continuous Optimization & Reporting

Search ad success isn’t “set and forget.” EMILY runs ongoing audits to:

Refine keywords
Rotate underperforming ad creatives
Shift budget to top-performing segments
Deliver easy-to-read reports with strategic recommendations each month

✅ BONUS: Full SEO + SEM Synergy

Unlike many ad-only firms, EMILY offers end-to-end visibility marketing:

Organic SEO to support long-term growth
Paid ads to generate immediate leads
Analytics and content optimization for sustainable ROI

🧩 Real Results. Real Strategy.

From small businesses to regional brands, EMILY improves:

Click-through rates (CTR)
Lead quality
Return on Ad Spend (ROAS)
Search share and brand visibility

📞 Ready to level up your ads? Let’s create a performance-driven campaign that turns clicks into customers.

📅 Book a strategy call: www.ermarketinggroup.com/letschat

📧 Or reach out directly: info@ermarketinggroup.com