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Your Site Looks Good — But Is It Findable? Unlocking the Power of Structured Data in SEO


Your website might be stunning. Mobile-friendly. Fast. Branded. But here’s the real question:📉 Can Google find it? 🧭 Can search engines understand it? 🎙️ Can Siri or Alexa recommend it?

If the answer is “not really” — your website may be missing structured data. In this post, we’ll break down what that means, why it matters in 2026, and how EMILY® helps businesses get found online using SEO tactics designed for both humans and search engines.


💬 What Is Structured Data?

Structured data is a behind-the-scenes markup — most commonly written in JSON-LD — that helps Google, Bing, and AI-driven tools understand:

  • What your page is about

  • What your business offers

  • Where you're located

  • How to categorize your content

Think of it like giving search engines a label maker for your website. Instead of guessing what you do, Google reads your structured data and says, "Got it. You're a local business offering HVAC repair in Columbia, SC. Let’s show you to the right searchers."


👀 Looks ≠ Visibility

At EMILY®, we’ve audited dozens of beautifully built sites — across platforms like Wix, WordPress, GoDaddy, and Squarespace — that had zero structured data. Here's what we found in audits for:

  • ISI Elite Training

  • Bentley Pontoons

  • Atron Foundation

All three scored 0/4 on our F-12 SEO Essentials, including missing schema/JSON-LD markup — even though their websites were visually solid.

This means:

  • No rich results in search

  • No voice search visibility

  • No “People Also Ask” or map pack features

  • No AI search understanding or classification

In short: these sites existed, but they weren’t understood by Google.


🔍 What Does Structured Data Do?

Here’s what properly implemented schema can unlock:

Feature

Without Schema

With Schema

Google search snippet

Just your URL & title

Rich results with reviews, business hours, logo, events, FAQs

Local SEO

Basic listing

Appear in Map Pack with enhanced detail

Voice search (Alexa/Siri)

Might skip your site

Can accurately pull your business info

AI search tools

Not indexed well

Structured and prioritized

🛠️ How EMILY® Implements Structured Data — the Right Way

EMILY® uses tools and integrations that work within your existing website platform — whether that’s Wix, WordPress, Squarespace, GoDaddy, or Shopify. We help you:

  • Apply schema types like LocalBusiness, Service, FAQ, and Review

  • Use platform-supported SEO tools and plugins to insert JSON-LD

  • Create accurate, keyword-rich business info that feeds into Google, Bing, and AI tools

  • Improve your visibility without requiring advanced technical setup

Some platforms offer more flexibility than others, and we’ll always help you make the most of what’s available — while showing you opportunities to upgrade your SEO when the time is right.

“We help Google understand who you are, what you do, and why you deserve to rank — using the tools you already have.”— EMILY® SEO Strategy Team

📈 Real SEO Gains from Schema Markup

Here’s what we’ve seen across client sites after structured data implementation:

  • Up to 30% higher click-through rates in search

  • Inclusion in Google’s Map Pack

  • Voice assistants pulling branded answers instead of competitors’

  • New appearance in zero-click search formats like “People Also Ask”


✅ Let’s Find Out if You’re Being Found

You don’t have to guess whether your structured data is helping or hurting. Let EMILY® take a look — and give you a platform-specific SEO action plan.


🚀 Get Your Free Structured Data Scan

We’ll scan your homepage + one key service page for:

  • Schema presence and accuracy

  • Missing opportunities (LocalBusiness, FAQ, Reviews, etc.)

  • Voice search compatibility

  • Rich result eligibility


📧 Or email us at: info@ermarketinggroup.com

📞 Call: (803) 271-0875


🏁 Final Thoughts — Be Seen and Understood

A fast, mobile-friendly, visually impressive site isn’t enough in 2026. You need to help search engines, voice tools, and AI assistants understand your content — and structured data is the bridge that makes that possible.

Whether you're on Wix or another platform, EMILY® delivers SEO strategies that work with your setup — so your business isn't just online... it’s findable.

✨ Let’s unlock your visibility — powered by data, driven by results.


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