What We’re Seeing in the Field In recent months, our team has worked with clients across industries who’ve noticed a familiar pattern: traditional SEO tactics aren’t producing the same results. Organic rankings are shifting. Click-through rates are dipping. And many businesses are wondering, “Why is my traffic dropping when I haven’t changed anything?” Here’s what we’ve learned from hands-on experience: AI is reshaping how search engines work—and how users interact with them.

EMILY® starts by conducting a comprehensive technical and content audit, flagging every major issue with clear prioritization. Here's the structured process we follow: ✅ 1. Audit & Assessment (F-12 SEO Essentials) Each site is scored on: Title & meta tag usage JSON-LD and structured data (for AI/voice search) Keyword integration Indexability and performance issues For example, ISI Elite Training and Bentley Pontoons both had 0/4 on SEO essentials, which included missing title

If you’re still playing by 2021 SEO rules, you’re bleeding traffic. The landscape has shifted, the algorithms have matured, and the...