EMILY’s Approach to Fixing Major SEO Issues

Emily Team
20 hours ago
2 min read

EMILY® starts by conducting a comprehensive technical and content audit, flagging every major issue with clear prioritization. Here's the structured process we follow:

✅ 1. Audit & Assessment (F-12 SEO Essentials)

Each site is scored on:

Title & meta tag usage
JSON-LD and structured data (for AI/voice search)
Keyword integration
Indexability and performance issues

For example, ISI Elite Training and Bentley Pontoons both had 0/4 on SEO essentials, which included missing title/meta tags, unoptimized backend code, and lack of local SEO structure.

🚨 2. Identify & Categorize Fixes

Issues are sorted into three levels:

✔ What’s Working: Site speed, mobile responsiveness, etc.
⚠ Manageable: Meta tags, ADA compliance, alt text, duplicate content
⛔ Major Fixes: No keyword strategy, no Google service connections, no schema/JSON, poor page structure

🛠 3. Implementation of Fixes

EMILY’s team addresses:

On-page SEO: Writing strong meta titles/descriptions, adding ALT text, correcting H1/H2 usage, keyword embedding
Technical SEO: Repairing crawl/indexing issues, improving site speed, optimizing CSS/JS delivery, mobile responsiveness
Back-end keyword structure: Ensuring keywords are embedded into URLs, slugs, image names, and site architecture
Schema Markup (JSON-LD): Added for local SEO, events, products, and more, improving AI/voice search visibility

🌍 4. Local SEO Configuration

For major visibility issues:

Add/optimize Google Business Profile, Bing Places, and Apple Maps
Implement local schema
Improve NAP (name-address-phone) consistency across the web

📊 5. Connect to Google Ecosystem

Sites not connected to Google Search Console, Analytics, or Tag Manager are onboarded and fully configured for tracking:

Conversion paths
Bounce rate monitoring
Behavior tracking with Microsoft Clarity/heatmaps

📈 6. Monitor, Report, and Adjust

Every fix is tracked using:

Google Search Console for keyword impressions and click-through rates
Heatmaps to assess user behavior
SEO health scores updated monthly
Client-specific reports with action items and insights

⚡ Real Client Example: ISI Elite Training

Major issues fixed: Meta and title tags corrected, backend keyword strategy implemented, Google services connected
Result: Improved F-12 score, better local visibility, structured SEO roadmap in place