Your website is often the first interaction someone has with your brand—and in many cases, it’s the deciding factor in whether they take the next step or move on. Yet many businesses treat their website as a “set it and forget it” asset, updating it only when something feels obviously outdated. As the new year begins, this is the ideal moment to step back and evaluate whether your website is truly supporting your business goals—or quietly working against them. A Website Is Mo

Advanced conversion tracking isn’t just a “nice-to-have” — it’s a strategic shift that turns digital marketing into a measurable, high-performance engine. At EMILY®, we don’t just track visits — we track outcomes. 🧠 1. Tracks Real Business Results — Not Just Vanity Metrics ✅ Why It Matters (Expertise) Basic tracking tells you what  someone clicked. Advanced tracking tells you what they did after , including: Submitted a form Scheduled a consult Completed a purchase Watched a

B2B PPC That Performs: Strategies Backed by Experience, Not Guesswork By EMILY® — Powered by Data, Driven by Results In the B2B world, PPC (Pay-Per-Click) advertising isn’t about chasing clicks — it’s about connecting with decision-makers, capturing intent, and moving high-value leads through a longer, more complex sales funnel. At EMILY®, our B2B PPC strategies are grounded in experience and data. We implement precise, performance-based campaigns across Google, LinkedIn, and

EMILY® starts by conducting a comprehensive technical and content audit, flagging every major issue with clear prioritization. Here's the structured process we follow: ✅ 1. Audit & Assessment (F-12 SEO Essentials) Each site is scored on: Title & meta tag usage JSON-LD and structured data (for AI/voice search) Keyword integration Indexability and performance issues For example, ISI Elite Training and Bentley Pontoons both had 0/4 on SEO essentials, which included missing title

When South Carolina businesses search for growth, the first step is visibility. From Greenville to Charleston, Myrtle Beach to Columbia, standing out online starts with choosing the right SEO partner — one that understands your local market, your industry, and the algorithms driving search engine results. So if you’re Googling: ✅ “South Carolina SEO” ✅ “Best SEO company in South Carolina” ✅ “SEO companies South Carolina” ✅ “South Carolina SEO company” …You’re in the right pla

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If you’re running a business in Newberry, you already know that having a website isn’t optional — it’s essential. But for many small...

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