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How to use data analytics to enhance display ad campaigns?

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Using data analytics to enhance your display ad campaigns is not just about tracking — it’s about learning, optimizing, and making every ad dollar smarter.

Here’s how EMILY® helps businesses turn analytics into better-performing display campaigns:


📊 1. Track the Right KPIs (Not Just Impressions)

To move beyond surface-level data, EMILY sets up tracking for:

  • Click-through rate (CTR)

  • Conversion rate (CVR)

  • Cost per acquisition (CPA)

  • View-through conversions

  • Bounce rate & scroll depth

  • Time on page and funnel drop-offs

📍 EMILY uses Google Analytics, Microsoft Clarity, and Tag Manager to unify your metrics into a single performance view.


🎯 2. Use Audience Data to Refine Targeting

Data shows who’s really engaging. EMILY helps:

  • Build custom audience segments (e.g., people who viewed pricing pages)

  • Analyze demographics, geo, and device types

  • Develop lookalike audiences from converters

  • Create retargeting pools based on user actions (like cart abandoners or blog readers)

Insight: You may find one age group or zip code converts better — so we shift more budget there.


🔄 3. A/B Test Creatives and Landing Pages

Analytics lets you test:

  • Ad headlines, imagery, colors

  • Calls-to-action (CTAs)

  • Layout and UX of landing pages

Track:

  • Which version drives more engagement?

  • What changes increase CVR?

EMILY runs monthly multivariate testing and adjusts display ad elements based on performance data.


📍 4. Location & Device Optimization

Analytics reveal:

  • Where your ads perform best (geo-based heatmaps)

  • Which devices convert more (mobile vs. desktop)

  • What time of day or days of the week yield the best ROI

Use this data to:

  • Schedule ads during peak conversion hours

  • Adjust bids by location or device

  • Exclude underperforming geos



🧠 5. Behavioral Analysis with Heatmaps

Using Microsoft Clarity, we track:

  • Cursor movement

  • Scroll behavior

  • Rage clicks and exit points

This uncovers why people bounce — is the page confusing, too long, or missing a CTA?

💡 We’ve used heatmaps to redesign pages and improve conversion rates by 30%+ in under 60 days.


🧩 6. Integrate CRM or Sales Data

Tie display ad interactions to:

  • Form fills

  • Sales pipeline stages

  • Revenue attribution

This shows which ads actually drive qualified leads or purchases — not just traffic.


📈 7. Create Actionable Reports

EMILY’s reports are designed to answer:

  • Where did your leads come from?

  • What display creatives or formats worked best?

  • How much did each conversion cost?

  • What should you do next month?

Each client receives custom dashboards + strategic recommendations, not just charts and graphs.


✅ Summary: Turning Analytics Into Action

Data Source

Actionable Use Case

Google Analytics

Funnel drop-offs, bounce diagnostics

Microsoft Clarity

UX behavior tracking, scroll depth

Google Ads Reports

CTR, placements, audience insights

UTM & Tag Manager Data

Campaign attribution and retargeting

CRM & Sales Tools

Lead quality, ROI tracking

📅 Ready to Use Data to Fuel Better Ad Results? EMILY® will configure your ad data flow, install heatmaps, track conversions, and continuously optimize display performance.

📞 803-271-0875


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