As we kick off 2026, one trend stands out among forward-thinking businesses: a purposeful marketing reset. This isn’t about starting from scratch — it’s about realigning your digital presence, messaging, and goals so they work together  to move your business forward. Whether your team crushed last year’s goals or hit a few roadblocks, now is the time to recalibrate. Here’s how successful businesses are getting intentional in Q1: ✅ 1. They're Auditing Their Website Like a Cust

Advanced conversion tracking isn’t just a “nice-to-have” — it’s a strategic shift that turns digital marketing into a measurable, high-performance engine. At EMILY®, we don’t just track visits — we track outcomes. 🧠 1. Tracks Real Business Results — Not Just Vanity Metrics ✅ Why It Matters (Expertise) Basic tracking tells you what  someone clicked. Advanced tracking tells you what they did after , including: Submitted a form Scheduled a consult Completed a purchase Watched a

Identifying your Ideal Customer Profile (ICP) is one of the smartest things a business can do to increase marketing efficiency, improve lead quality, and close more deals. Here’s how EMILY helps businesses define and activate their ICP using real data, human insights, and smart strategy: ✅ What Is an Ideal Customer Profile (ICP)? An ICP is a data-driven representation of the company or individual most likely to buy from you, stay loyal, and drive long-term value. For B2B, it

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