Reset Your Marketing for 2026: What Smart Businesses Are Doing Right Now

Emily Team
1 day ago
2 min read

As we kick off 2026, one trend stands out among forward-thinking businesses: a purposeful marketing reset. This isn’t about starting from scratch — it’s about realigning your digital presence, messaging, and goals so they work together to move your business forward.

Whether your team crushed last year’s goals or hit a few roadblocks, now is the time to recalibrate. Here’s how successful businesses are getting intentional in Q1:

✅ 1. They're Auditing Their Website Like a Customer Would

Before you invest more time or money into marketing, step into your customers' shoes. Is your website actually communicating who you are and what you offer — within the first few seconds?

Common issues we’ve seen in recent audits:

Slow page speeds that tank rankings
Confusing navigation or outdated content
Missing schema or JSON markup (bad for voice/AI search)
Poor mobile responsiveness despite great desktop designs

If any of those sound familiar, it’s time for a technical and content audit.

🎯 2. They’re Aligning Marketing with Business Goals

What are your business’s top priorities this year — scaling revenue, launching a new product, expanding to a new location? Your digital strategy should reflect that.

That means:

Your email campaigns should push people toward the right action.
Your SEO should target commercial-intent keywords aligned with your growth areas.
Your social media shouldn’t just “post to post” — it should support measurable objectives.

This kind of focus is exactly what we built our Marketing Reset Checklist around — a clear set of priorities for smarter decision-making all year long.

📈 3. They’re Letting the Data Lead

Gone are the days of guessing what works. Smart teams are leaning on behavior tracking and analytics tools like:

Google Search Console (organic performance)
Microsoft Clarity (heatmaps + session recordings)
SERanking (keyword tracking + competitor insights)
Tag Manager (event tracking and user behavior triggers)

At EMILY®, we layer these tools together to create monthly reports that don’t just track — they tell a story. What’s converting? What’s being ignored? Where are you losing attention? Knowing this helps you pivot fast.

🛠 4. They’re Fixing the Foundations First

You can’t build on a weak foundation. In Q1, we recommend fixing:

Meta tags (titles and descriptions that drive clicks)
Local SEO signals (especially Google Business Profile accuracy)
Schema markup (for AI and voice search discoverability)
Backend keyword strategy (to support ongoing content efforts)

These changes might not feel flashy, but they create long-term momentum that makes every future campaign more effective.

🚀 Ready for a Reset?

At EMILY®, we’re helping businesses like Surgere, ISI Elite Training, Bentley Pontoons, and Atron Foundation start 2026 with clarity, cohesion, and confidence. Our audits show exactly what’s working, what’s holding you back, and how to fix it — fast.

📅 Schedule your audit or strategy session today: https://www.ermarketinggroup.com/letschat

🔍 Not sure where to begin?

Download our Marketing Reset Checklist or reach out for a full visibility audit. Whether you're starting fresh or scaling fast, we’ve got the tools to guide your next move.

Answers, Insights, and Strategy — The EMILY Way