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Cattywampus the Game - Building a Distinct Brand & Scalable Marketing Foundation for a Mobile Gaming Startup

Project Tasks:

  • In-Game and Advertising Graphic Design

  • Website Development

  • Social Media Strategy

  • Content Creation

  • Investor & Pitch Materials


Project Timeline:

April 2025 - Present


Problem/Solution:

As Cattywampus prepared to launch and scale, the brand needed a clear position in a crowded word-game market and consistent messaging across all touchpoints. EMILY Marketing partnered with Cattywampus to define its category, sharpen its voice, and build a cohesive marketing foundation that could support growth with players, partners, and investors.


Key Objectives:

  • Define Cattywampus’ Productive Play positioning

  • Create a clear, consistent brand voice

  • Educate users on gameplay and brain benefits

  • Support growth, retention, and monetization


Our Approach:

Led brand-aligned graphic design and visual system development across web, game, and marketing assets

  • Redesigned core gameplay graphics and UI elements to improve clarity, usability, and player experience

  • Developed website structure, UX flow, and copy to clearly explain gameplay, value, and brain benefits

  • Established consistent visual language across in-game graphics, social content, subscription assets, and investor materials

  • Built a social content strategy centered on gameplay education, design clarity, and engagement


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