How do search ads impact brand awareness for marketing groups?

Emily Team
Jul 18
2 min read

Search ads significantly impact brand awareness for marketing groups by putting their name, message, and value proposition in front of high-intent audiences at exactly the right time. Here’s how and why it works — especially when executed the EMILY® way:

🔍 1. Instant Top-of-Page Visibility

Paid search ads appear above organic results, giving your brand premium real estate on Google and Bing.
Even if users don’t click, they see your business name, reinforcing familiarity with your services.

➡️ Example: A marketing group running ads for "SEO agency in South Carolina" gains immediate exposure to businesses actively seeking those services.

🧠 2. Builds Brand Recall Over Time

Repeated impressions of your brand, especially across branded keywords and remarketing ads, increase brand memory and trust.
Users may not convert the first time, but exposure primes them for future engagement.

📈 According to Google, search ads can lift top-of-mind awareness by up to 80%.

🗣 3. Reinforces Messaging

Search ads allow you to control your message, highlighting services like:
- SEO audits
- Google Ads management
- Content marketing
- Branding and website design
Including taglines or proof points like “Veteran-Owned,” “Certified Google Partner,” or “Expert SEO Strategists” helps differentiate your marketing group.

📊 4. Drives Branded Search & Organic Engagement

Users who see your ad may later search for your brand directly.
This increases branded traffic, organic rankings, and authority signals in search engines.

🎯 5. Targets High-Intent Leads

Your marketing group is seen by decision-makers actively looking for services you provide — not just casual browsers.
EMILY® leverages keyword ads and geo-targeting to reach B2B and nonprofit segments in real time.

💡 BONUS: How EMILY® Boosts Brand Awareness via Search Ads

At EMILY®, we:

Build keyword-aligned ad groups for clear targeting.
Use display extensions and dynamic headlines to showcase brand personality.
Track branded vs. non-branded search lift in Google Analytics.
Integrate paid campaigns with organic SEO and content marketing to reinforce authority.