How to Plan a Promotional Event for a Local Business in Newberry, SC

Planning a promotional event sounds exciting — until you start doing it. Where do you host it? How do you get people to show up? Will it even pay off?

Whether you're launching a new product, celebrating an anniversary, or just trying to draw more foot traffic, local events can drive awareness, sales, and stronger community connections. But for many small business owners in Newberry, the challenge isn’t the “why” — it’s the “how.”

If you’ve been thinking, “I want to plan something that makes an impact, but I don’t know where to start,” — you’re not alone.

Promotional events don’t have to be big or expensive to be effective. What matters most is that they’re well-targeted, strategically promoted, and memorable.

Here’s how to plan a successful local event, step by step:

1. 🎯 Set Clear Goals

Ask: What do you want this event to accomplish?

• Drive traffic to your location

• Launch a product or service

• Increase signups or sales

• Strengthen community relationships

Clarity on your objective helps guide every other decision.

2. 📍 Pick the Right Location

Options in Newberry include:

• Your storefront or office

• A local venue like the Newberry Opera House or Community Hall

• Partnering with another local business to co-host

Bonus: Think about weather, parking, and ADA accessibility.

3. 📢 Promote It Everywhere

Use a mix of digital and traditional channels:

• Facebook Events and Instagram Stories

• Email blasts and SMS invites

• Flyers at partner businesses

• Google Business Posts and your website banner

Don't forget to submit it to local calendars and chambers of commerce listings!

4. 🎁 Offer Something Worth Attending

Incentives = attendees. Consider:

• Free product samples or trials

• Exclusive discounts

• Giveaways, raffles, or live demos

• Food, music, or photo ops for social sharing

5. 📸 Capture the Moment

Hire a local photographer or designate someone to capture content. Post-event content can drive ongoing engagement and serve as proof of your success.

6. 📊 Follow Up

After the event, connect with attendees:

• Send thank-you emails or texts

• Share highlights on social media

• Offer a post-event promo or invite to your next one

At EMILY®, we’ve helped dozens of small businesses in Newberry plan and promote events that bring people through the doors and create real buzz.

✅ We helped a local fitness center launch a new training program with 120+ signups in one weekend. ✅ We partnered with a nonprofit to plan a downtown pop-up fundraiser that raised thousands. ✅ Our team designed social promos, print invites, and post-event remarketing that extended impact weeks beyond the event.

When you pair local relationships with strategic marketing — big things can happen.

Need help planning your next event — or just want fresh ideas on how to make it count?

Let’s build a promotional strategy that gets people excited, shows off your brand, and drives real business impact right here in Newberry.

📧 Email: info@ermarketinggroup.com 

📅 Schedule a call: www.ermarketinggroup.com/letschat 

📍 Visit: 1201 Boyce Street, Newberry, SC 

📞 Call: (803) 271-0875