Modernized Branding for Newberry Adult and Continuing Education Program

Client:

Newberry Adult and Continuing Education

Project Timeline:

April 2022 – Present

Project Scope:

• Creative Rebrand

• Development of Marketing Materials

• Comprehensive Messaging Development

• Collateral and Content Creation

Problem:

Newberry Adult and Continuing Education sought to modernize its brand to better align with its updated curriculum and evolving role within the community. The existing branding lacked consistency, modern appeal, and did not reflect the program’s current offerings and vision.

Solution:

EMILY Revolutionary Marketing Group partnered with Newberry Adult and Continuing Education to lead a full-scale creative rebrand and message development initiative.

Key Actions Taken:

• Brand Identity Refresh:

  • Designed a new logo, color palette, and visual assets to create a modern, unified brand presence.

  • Delivered a full branding guide, including templates, usage guidelines, and graphic standards for consistent implementation across all channels.

  • Strategic Messaging Development:

  • Created clear, mission-aligned messaging for use across branded materials, social media content, and public-facing communications.

  • Developed value and mission statements that accurately reflect the program’s goals and impact within the Newberry community.

  • Marketing Materials and Collateral:

  • Designed and produced both digital and print marketing assets tailored to adult learners and community partners.

  • Ensured all materials aligned with the new brand identity and communicated the program’s offerings in a compelling, accessible way.

Status:

The project is ongoing, with continued development of content and materials to support Newberry Adult and Continuing Education’s outreach and engagement goals.