Newberry County Chamber of Commerce

Project Title: Newberry County Chamber of Commerce Rebrand

Client: Newberry County Chamber of Commerce

Project Timeline: February 2020 - October 2020

Project Scope:

• Brand Identity Development

• Logo Design

• Stakeholder Engagement

• Visual Representation of Community Diversity

Problem:

The Newberry County Chamber of Commerce sought a refreshed visual identity that reflected the unique character of Newberry County—including its thriving industries, vibrant communities, and strong tourism presence. The existing branding no longer effectively captured the full spectrum of what the county has to offer, nor did it resonate with all of its stakeholders.

Solution:

EMILY™ Revolutionary Marketing Group partnered with the Chamber to develop a new visual identity that would unite and represent the full diversity of Newberry County. Our goal was to design a logo that felt inclusive, dynamic, and authentic—serving as a symbol for economic development, local pride, and community collaboration.

Key Actions Taken:

• Stakeholder Engagement:

  • Collected qualitative input from both internal Chamber leadership and external community stakeholders.

  • Conducted discovery sessions to better understand how Newberry County is perceived and what attributes stakeholders felt were essential to communicate visually.

• Creative Development:

  • Developed a series of logo concepts that integrated elements representing the region’s agriculture, small business economy, historical charm, natural beauty, and tourism.

  • Guided the Chamber through a collaborative design refinement process to ensure the final logo resonated across all audiences.

Final Deliverables:

Delivered a modern, versatile logo that reflects the identity of Newberry County as a whole.

Provided logo variations, color palette, typography, and usage guidelines to ensure consistent implementation across platforms.

Outcome:

The new brand identity for the Newberry County Chamber of Commerce has been embraced by stakeholders and the wider community as a fresh, accurate representation of the county’s evolving story. The new logo has equipped the Chamber with a flexible, professional tool to support outreach, business recruitment, and tourism promotion in the years ahead.