This year, your website data will be a tool that can open the door to new customers. The most common data analytics tool is Google Analytics, and with it, you can track actions on your website and build reports, but you aren’t able to capture specific user data from the people on your site. Essential data your website collects, like emails for mailing lists and audience information like customer name, income, and job title, aren’t captured by Google and fall through the cracks.
EMILY is now offering all of our clients new tools to solve this problem. Once we install our tracking pixel on your website, we will be able to capture detailed customer information on your website. We can capture names, email addresses, phone numbers, salaries, job titles, and more so you can build a highly targeted mailing list. You can then use this data to target ideal customers who have already visited your site and learned about your business. We can then make a targeted mailing list of your ideal customers.
While setting up your audience capturing, we will also make sure your website is up-to-date and compliant with all data-collecting standards. This will build transparency between you and your customers and help you avoid any troubles that can come from collecting more detailed information.
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