SC Technical College System

Project Title: Apprenticeship Carolina Playbook Development

Timeline: January 2024 – June 2024

Overview:

Apprenticeship Carolina engaged Team EMILY to develop a comprehensive playbook to serve as a centralized resource for stakeholders involved in U.S. Department of Labor Registered Apprenticeship Programs. This included employers, community-based organizations, prospective apprentices, parents, and other key audiences.

Scope of Work:

• Conducted an in-depth review of existing materials and benchmarked similar publications from other apprenticeship programs.

• Created original content and messaging tailored to a wide range of stakeholder needs.

• Designed the playbook using cohesive graphic elements aligned with Apprenticeship Carolina’s existing branding.

• Delivered a user-friendly, visually engaging, and informative resource to guide stakeholders through the process of starting, participating in, or supporting registered apprenticeship programs.

Services Provided:

• Content Development

• Copywriting

• Graphic Design

Outcome:

The final playbook provides clear, accessible guidance on registered apprenticeships and serves as a foundational communications tool for Apprenticeship Carolina's outreach and engagement efforts.