How EMILY Revolutionary Marketing Group Elevated ThermaFlo’s Brand Presence

When ThermaFlo Inc., a respected manufacturer specializing in steam-fired specialty equipment, decided it was time to modernize their brand and boost their visibility ahead of key industry trade shows, they turned to EMILY Revolutionary Marketing Group (ERM Group). With nearly half a century of engineering excellence behind them, ThermaFlo recognized that their branding, catalogs, and trade show visuals needed a fresh, professional touch to match their innovative technology. ERM Group took on the challenge—and delivered outstanding results.

A Complete Branding Refresh

ThermaFlo’s legacy branding, while solid, no longer reflected the cutting-edge quality of their modern product offerings. ERM Group began by revamping the company’s core visuals, starting with updated logos, cleaner typefaces, and a sleek, more cohesive color palette. This refreshed identity helped ThermaFlo better connect with new audiences while maintaining the trust and reliability their long-time customers valued.

ERM Group carefully balanced the brand’s technical expertise with more accessible, engaging visuals. The end result was a fresh yet familiar face for ThermaFlo—perfectly suited to the contemporary marketplace while staying true to their roots.

Enhanced Product Catalogs and Collateral

Updating the brand meant more than just a new logo. ERM Group completely redesigned ThermaFlo’s product catalogs, giving them a clean, highly professional look that made technical information easier to digest for engineers, facility managers, and other decision-makers.

New product sheets for the JV V Series Pneumatic “V Ball” Control Valves and other key offerings now feature streamlined layouts, bold product imagery, and clear callouts for specifications like maximum operating pressures, temperature ratings, and valve performance data. Custom dimension tables, sizing charts, and flow performance graphs were made more accessible and visually appealing.

These improved catalogs empower ThermaFlo’s sales and technical teams to present complex information more clearly—boosting customer confidence and accelerating the decision-making process.

Trade Show-Ready Visuals That Command Attention

With several major trade shows on the horizon, ThermaFlo needed striking visuals to stand out in crowded exhibit halls. ERM Group designed dynamic pull-up banners, high-impact flyers, and event-specific posters showcasing ThermaFlo’s training programs, live operational systems, and new product highlights.

The new collateral emphasized ThermaFlo’s key differentiators: a 4,500 sq ft live steam training complex, a 6,000 lbs/hr steam system, and 45+ years of real-world expertise. Clean, modern layouts, vibrant imagery, and attention-grabbing headlines ensured that booth visitors quickly understood ThermaFlo’s value proposition.

A standout piece was the ThermaFlo Training & Development Center flyer, which communicated the experience of "Where Steam Comes Alive" with visually powerful photographs and a clear explanation of the hands-on training programs offered.

Building Momentum for Future Growth

Thanks to the partnership with EMILY Revolutionary Marketing Group, ThermaFlo’s updated branding, revamped catalogs, and polished trade show collateral have elevated their market presence significantly. They are now positioned not only to retain their leadership in steam system innovation but also to expand their reach with new customers who recognize a strong, trusted brand at a glance.

With a fresh face and clear messaging, ThermaFlo is ready to take on the future—one innovative steam solution at a time.