Logo Development, Website Design, Display Ads, and SEO for a Family Alpaca Frm - Carolina Pride Pastures
- Emily Team
- May 12
- 2 min read
Updated: Jun 18

Project Tasks:
Logo Development
Website Build with SEO & Booking System
Virtual Field Trip Development
Google & Facebook Ads
Graphic Design Projects (Stickers, Coloring & Activity Books, Signage, Shirt Designs)
Project Timeline:
October 2019 to Present
Problem/Solution:
With support from a Clemson University ACRE grant, Carolina Pride Pastures set out to increase farm tour bookings, streamline their scheduling process, and create clear, professional educational materials for schools and group visitors. Owner Alicia needed a way to attract more visitors, stand out from similar farms, and present her offerings in a way that supported both in-person and virtual learning.
Key Objectives:
Professionally brand the farm experience.
Increase tour bookings via online pre-scheduling.
Improve educational access with downloadable field trip content.
Design visually engaging materials to support both visitors and farm operations.
Boost visibility through SEO and targeted digital advertising.
Our Approach:
Team EMILY created a new visual identity for Carolina Pride Pastures, including a fresh logo, brand colors, and fonts. These elements were incorporated into a new website that features an interactive booking calendar for farm tours, an online store for alpaca products, and a field trip interest form for educators. Strategic SEO integration led to a 75% increase in tour bookings within 60 days—with many visitors traveling over two hours, bypassing other alpaca farms along the way.
When the COVID-19 pandemic impacted on-site visits, Alicia successfully secured an additional ACRE grant to develop a virtual field trip. EMILY filmed, edited, and launched the digital experience on the website, making it easily accessible for purchase and download by schools and homeschool families. Targeted Google and Facebook ads were launched to support the virtual offering.
Since then, our creative team has continued to support Carolina Pride Pastures with ongoing graphic design work, including:
Custom sticker designs
Educational coloring and activity books
Updated signage across the farm
Apparel and shirt designs for visitors and staff
Results:
With an enhanced digital presence, strong branding, and engaging educational materials, Carolina Pride Pastures has become a destination farm for schools and families alike. The collaboration with EMILY continues as the farm grows its presence and impact both in-person and online.
Comments