What case studies show successful shopping ads campaigns by top marketing groups?
- Emily Team
- Aug 26
- 2 min read
Case studies from top marketing groups show that well-structured Shopping Ads, combined with optimized product feeds, dynamic retargeting, and analytics tracking, can drive huge returns on ad spend (ROAS) and scalable growth — even in competitive industries.
Here’s a selection of successful Shopping Ads campaigns from top marketing groups and agencies, including EMILY®'s own clients:
✅ EMILY® Case Study: ISI® Elite Training
Industry: Fitness Franchising
Challenge: Promote branded merchandise and drive new member sign-ups through Shopping and dynamic product ads
Solution:
Setup of Meta Commerce Manager + Product Catalog for apparel
Google Shopping Ads segmented by product type and geo-targeted by franchise location
Retargeting using Facebook Dynamic Ads for cart abandoners
Results:
2.7x increase in product-related leads
60% lower cost-per-click vs. standard display ads
Shopping Ads helped convert website visitors into both retail buyers and membership prospects
✅ EMILY® Case Study: Surgere (Supply Chain Tech)
Industry: B2B Logistics Tech
Challenge: Increase visibility of complex, high-ticket products in a crowded market
Solution:
Optimized Shopping Ads to feature product solutions with commercial descriptions
Branded visuals and product data layered into Shopping and Display placements
Created Landing Page + Shopping Ad Funnels based on client vertical (automotive, warehouse, etc.)
Results:
Shopping Ads improved time-on-site by 3x
71% view-through rate on follow-up remarketing video ads
Clear engagement and purchase intent uplift tracked by product type
✅ Agency Example: Tinuiti x RevZilla (Motorcycle Gear)
Challenge: Increase revenue and visibility for thousands of SKUs across categories like helmets, jackets, and accessories.
Strategy:
Rebuilt Google Shopping campaigns using custom labels for seasonality and margin
Integrated feed rules to optimize product titles and exclude underperformers
Used Performance Max + Smart Shopping hybrid to combine automation with control
Results:
27% increase in Shopping CTR
2.4x ROAS improvement over previous campaign structure
Saved 18% of budget by pausing low-ROAS product groups
✅ Agency Example: Logical Position x Solo Stove
Challenge: Compete with larger outdoor product retailers and improve DTC sales
Strategy:
Launched Google Shopping + Dynamic Remarketing campaigns
Used lifestyle imagery and promotional overlays in Shopping feed
Integrated Shopify + GA4 for SKU-level attribution
Results:
4.8x ROAS across Shopping & Display
36% increase in first-time customer orders
Retargeting ads recovered over $100K/month in cart abandon revenue
🧠 What Made These Campaigns Work?
Success Factor | Role in Performance |
Product feed optimization | Boosted search visibility & ad rank |
Campaign segmentation | Focused budget on best-performing SKUs |
Retargeting with dynamic product ads | Closed more abandoned carts |
SKU-level ROI tracking | Let teams scale what works, drop what doesn't |
Funnel-integrated landing pages | Higher conversion rates and bounce reduction |
🧩 EMILY® Bonus: What You Can Learn From These Case Studies
If You Want To… | Learn From… |
Compete with big-box retailers | Solo Stove (retargeting + brand storytelling) |
Maximize product feed ROI | RevZilla (title optimization + feed rules) |
Scale franchise or multi-location sales | ISI Elite Training (geo-targeted shopping) |
Promote high-ticket B2B items | Surgere (industry-specific product feeds) |
📅 Want a Case Study-Inspired Strategy for Your Business? EMILY® delivers Shopping Ads that combine product feed optimization, smart segmentation, cross-platform targeting, and detailed analytics — for brands of all sizes.
📞 803-271-0875
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