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CYBER SC




Timeline: June 2024 – Present

Project Tasks

  • Google Ads campaign development and management

  • LinkedIn prospecting and outreach strategy

  • Geotargeted digital advertising

  • Design and development of print collateral

  • Event marketing support and logistics

  • Prospecting tool integration for lead generation

The Challenge

CyberSC, a nonprofit dedicated to improving cybersecurity infrastructure and education in South Carolina, sought to expand its reach to IT professionals, business leaders, and prospective partners. With multiple initiatives and statewide events planned, the organization needed a cohesive digital and print marketing strategy to drive attendance, increase visibility, and support its mission.

Our Solution

EMILY™ partnered with CyberSC to deploy a comprehensive marketing approach focused on audience targeting and measurable growth.

We launched a series of Google Ads and geotargeted campaigns to raise awareness and drive relevant traffic to key landing pages. Simultaneously, we implemented a LinkedIn prospecting strategy to engage industry professionals and decision-makers. Print materials and branded assets were created to support CyberSC’s presence at statewide events, with a unified visual identity across digital and physical touchpoints. A prospecting tool was integrated to streamline contact collection and lead nurturing.

Key Deliverables

  • Google Ads and geotargeted campaigns across strategic regions

  • Targeted LinkedIn messaging for B2B engagement

  • Print collateral for use at conferences and events

  • Unified event marketing materials (banners, handouts, signage)

  • Customized prospecting tool to track and manage leads

  • Results & Impact (Ongoing)

  • Increased event attendance and registration from targeted digital outreach

  • Expanded LinkedIn network and qualified prospect list

  • Consistent brand experience across digital and in-person engagements

  • Enhanced lead capture and tracking with the prospecting tool

  • Elevated visibility of CyberSC’s mission and programming statewide




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