How can small businesses leverage remarketing to grow their audience?
- Emily Team
- Aug 20
- 3 min read
Remarketing isn't just for recovering sales — for small businesses, it’s also a powerful way to grow your audience, build loyalty, and turn browsers into long-term customers.
Here’s how EMILY® helps small businesses leverage remarketing to expand their reach and customer base — even with limited budgets:
🎯 1. Turn Website Visitors Into Engaged Followers
Why it matters: Not every visitor is ready to buy, but many are ready to connect.
✅ Strategy:
Retarget site visitors with brand-building video, story ads, or testimonials
Include a CTA like “Follow us for updates” or “Join our VIP list”
Use Meta Engagement Audiences to grow your social following
🎯 EMILY builds retargeting ads that promote community, not just conversions.
Impact: Builds your warm audience for future promotions — at a much lower cost than prospecting.
📧 2. Capture Leads With Email Retargeting Flows
Why it matters: A remarketing audience is an owned list waiting to happen.
✅ Strategy:
Retarget engaged users with offers to sign up for your list
Promote lead magnets (discounts, guides, exclusive content)
Sync email signups to Facebook Custom Audiences for retargeting
🎯 EMILY sets up Klaviyo + Meta integrations to convert remarketing traffic into subscribers — then nurture them with email.
Impact: Turns remarketing clicks into repeatable, permission-based audiences.
🛍️ 3. Highlight Your Brand’s Uniqueness — Not Just Discounts
Why it matters: Small businesses can win on story, mission, and personalization.
✅ Strategy:
Use retargeting ads to share your values or showcase your process
Feature local roots, family-owned legacy, or sustainability commitments
Run video or UGC ads that feel authentic — not corporate
🎯 EMILY crafts remarketing creative that builds trust and emphasizes what makes your business special.
Impact: Builds emotional connection and encourages shares, follows, and loyalty.
📦 4. Retarget With Product Discovery, Not Just Cart Recovery
Why it matters: Many small businesses have great products that just need a second look.
✅ Strategy:
Use Dynamic Product Ads (DPAs) to show what users browsed
Retarget by category or theme (e.g., “Fall Favorites,” “Gifts Under $50”)
Create lookalike audiences from recent converters
🎯 EMILY helps small brands create low-budget catalog ads that reintroduce the right products at the right time.
Impact: Increases product exposure and builds awareness through re-engagement.
🎬 5. Use Short-Form Video and Testimonials in Retargeting
Why it matters: Social proof builds credibility — especially when shoppers are still undecided.
✅ Strategy:
Retarget warm audiences with 60-second testimonials, how-tos, or before/afters
Boost creator or customer video content as ads
Include social proof in copy: “Trusted by 10,000 happy customers!”
🎯 EMILY designs retargeting campaigns with video-first creative that works across Meta, TikTok, and YouTube Shorts.
Impact: Builds brand trust and increases engagement — especially with younger audiences.
📈 6. Use Retargeting Insights to Refine Future Campaigns
Why it matters: Remarketing performance reveals what resonates — and helps you optimize your full strategy.
✅ Strategy:
Track CTR, ROAS, and frequency by product, message, or audience
Identify best-performing offers, visuals, and headlines
Use GA4 or Meta breakdowns to adjust targeting and messaging
🎯 EMILY provides custom monthly reports showing exactly how your audience responds — and how to grow it next.
Impact: Each campaign teaches you more about your audience and what drives them to act.
✅ Summary: Remarketing to Grow Your Audience
Tactic | Audience Growth Outcome |
Promote social follows and video views | Build warm audiences & boost engagement |
Capture email via retargeted offers | Turn clicks into leads and subscribers |
Share your story and values | Deepen connection and trust |
Retarget with product discovery | Reintroduce and re-engage site visitors |
Use video and UGC for social proof | Increase followers and first-time buyers |
Analyze remarketing performance | Refine targeting and scale what works |
📅 Want to Use Remarketing to Grow Your Audience and Revenue? EMILY® sets up and manages smart remarketing strategies that help small businesses build brand visibility, capture leads, and scale repeat engagement.
📞 803-271-0875
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