Publisher Website!
top of page
Search

How to integrate display ads with social media marketing strategies?

Integrating display ads with social media marketing is a smart move for amplifying reach and driving better ROI. Here’s how EMILY® recommends doing it strategically and effectively:


🔗 1. Unified Targeting Strategy

Use consistent audience segmentation across Google Display Ads and social media platforms like Meta (Facebook/Instagram), LinkedIn, or TikTok. Define:

  • Demographics

  • Behaviors

  • Interests

  • Custom audiences (retargeting site visitors or CRM uploads)

Tip: EMILY® helps configure Google Ads + Meta Pixel integrations to unify tracking and retargeting.


📣 2. Creative Alignment

Make sure your ad creatives are visually and tonally consistent across platforms:

  • Use the same messaging and value props in display banners and social posts

  • Reinforce brand identity with uniform color, logo placement, and CTAs

  • Optimize sizing and formats for each platform (EMILY’s creative team helps with this too)

Our team also creates multimedia assets (video, drone, static ads) to repurpose across digital and social channels.


🔁 3. Cross-Channel Retargeting

Integrate retargeting across Google Display Network (GDN) and social platforms:

  • Show display ads to users who engaged with your social content

  • Serve social ads to users who clicked on display banners

This synergizes awareness-building from display ads with the community engagement power of social media.

EMILY configures these loops using tools like Google Tag Manager, Meta Events Manager, and UTM parameters for cross-channel tracking.


📊 4. Track & Optimize Together

Use unified analytics dashboards to measure the performance of both display and social ad campaigns. EMILY tracks:

  • Impressions and click-throughs by platform

  • Behavior flow (post-click actions)

  • Conversion rates by campaign source

  • Lead quality

Our clients get custom monthly reports with actionable insights from platforms like Google Analytics, Microsoft Clarity, and social ad managers.


📍 5. Geotargeted Campaigns

Layer local SEO and display advertising together by:

  • Running Google display campaigns targeting local users

  • Boosting social posts in the same geography

  • Embedding location-based CTAs (e.g., “Visit Us in Newberry, SC”)

EMILY uses geotargeted keyword ads and display placements alongside social content to saturate high-intent local audiences.


💬 Need Help Integrating Your Campaigns?

Our team can design and execute a full-funnel strategy — from creative and copywriting to targeting, tracking, and reporting — all under one roof.


Comments

bottom of page