Publisher Website!
top of page

SC Department of Public Health Tobacco Prevention and Control Campaign with SCHSL

Project Timeline:

November 2023 – Present


Project Scope:

  • Message Creation

  • Google Advertising Management

  • Event Advertising Placement

  • Commercial Development (Video and Display Ads)

  • Analytics and Data Monitoring

  • Graphic Design

  • Statewide Campaign Execution


Problem:

The SC DHEC Division of Tobacco Prevention and Control faced challenges reaching teens and young adults with effective tobacco prevention messaging under the Tobacco Free SC initiative.


Solution:

EMILY Revolutionary Marketing Group was engaged to strengthen advertising strategies and significantly expand the reach of tobacco prevention messages to the target demographic.

Key Actions Taken:

  • Event Advertising:

    • Placed ads at South Carolina High School League (SCHSL) events, including Cheer, Football, and Basketball championships.

    • Extended advertising placements to SC Independent High School Association (SCISA) basketball events for private schools.

    • Secured LED board advertisements at Colonial Life Arena, home to University of South Carolina sporting events, reaching broader and collegiate audiences.

    • Digital Advertising and Content Development:

    • Created and deployed display ads and 15- and 30-second video commercials based on content provided by SC DHEC.

    • Implemented a targeted online advertising strategy managed by our SEO specialist to enhance visibility of tobacco prevention resources.

    • Distributed display ads through AdCritter’s platform for statewide digital reach.

  • Ongoing Efforts:

    • Campaign management, performance monitoring, and expansion of advertisement placements are ongoing.

    • Future ads and enhancements are planned as part of continued campaign optimization.


Commercial Samples:



Comments


bottom of page