SC Department of Public Health (Formerly SC DHEC)
- Emily Team
- Apr 9
- 1 min read
Updated: 3 hours ago
Project Title: Tobacco Free SC – Advertising and Marketing Campaign
Client: SC DHEC Division of Tobacco Prevention and Control
Project Timeline: November 2023 – Present
Project Scope:
Message Creation
Google Advertising Management
Event Advertising Placement
Commercial Development (Video and Display Ads)
Analytics and Data Monitoring
Graphic Design
Statewide Campaign Execution
Problem:
The SC DHEC Division of Tobacco Prevention and Control faced challenges reaching teens and young adults with effective tobacco prevention messaging under the Tobacco Free SC initiative.
Solution:
EMILY Revolutionary Marketing Group was engaged to strengthen advertising strategies and significantly expand the reach of tobacco prevention messages to the target demographic.
Key Actions Taken:
Event Advertising:
Placed ads at South Carolina High School League (SCHSL) events, including Cheer, Football, and Basketball championships.
Extended advertising placements to SC Independent High School Association (SCISA) basketball events for private schools.
Secured LED board advertisements at Colonial Life Arena, home to University of South Carolina sporting events, reaching broader and collegiate audiences.
Digital Advertising and Content Development:
Created and deployed display ads and 15- and 30-second video commercials based on content provided by SC DHEC.
Implemented a targeted online advertising strategy managed by our SEO specialist to enhance visibility of tobacco prevention resources.
Distributed display ads through AdCritter’s platform for statewide digital reach.
Ongoing Efforts:
Campaign management, performance monitoring, and expansion of advertisement placements are ongoing.
Future ads and enhancements are planned as part of continued campaign optimization.
Commercial Samples:
https://drive.google.com/file/d/1A9GFJs-NU_WIPRsEDb5rb23BM9RFSxo5/view?usp=sharing
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