Laila's Place

Project Title: Laila’s Place – Brand Launch, Creative Development, and Ongoing Marketing Support

Client: Laila’s Place Ice Cream Shop

Project Timeline: April 2020 – Present

Project Scope:

• Full Brand Development and Logo Design

• Website Design and SEO Optimization

• Social Media Platform Transition and Management

• Creative Content Creation: Stickers, T-Shirts, Menus, Print Materials

• Ongoing Marketing Support and Expansion to Second Location

Problem:

In early 2020, Jason and Tia approached Team EMILY as they prepared to reopen a beloved local ice cream shop under new ownership and a refreshed identity. The business needed a complete rebrand to differentiate it from the previous owners, increase community awareness, and create a strong visual presence, both online and offline.

Solution:

EMILY™ led a full rebranding initiative for Laila’s Place, crafting a vibrant and engaging identity that resonated with both new and returning customers. Our team has continued to support the brand with ongoing creative and digital services, including the recent launch of their second location in Clinton, South Carolina.

Key Actions Taken:

• Brand Development:

  • Created a custom logo and visual identity for Laila’s Place.

  • Designed and developed a fully optimized website with SEO-friendly structure to enhance online discoverability.

  • Transitioned social media ownership from the previous business to Jason and Tia, while establishing consistent branding across all platforms.

• Creative Asset Design:

  • Designed eye-catching sticker artwork and branded T-shirts for staff and customer merchandise.

  • Produced professional, print-ready marketing materials including menus and promotional collateral.

  • Developed and refreshed content for digital and physical use to maintain engagement and seasonal promotions.

Ongoing Support:

Continued website management and updates to reflect new offerings and announcements.

Recently completed new menus, shirt designs, and digital listings in support of the launch of their Clinton, SC location.

Outcome:

Laila’s Place successfully reopened with a new brand identity that celebrates local charm and quality service. With consistent digital support and engaging marketing assets from EMILY™, the business has grown its presence and recently expanded into a second location. The collaboration continues to thrive as the brand attracts a growing fanbase in the region.