Far Hills Race Meeting

Project Tasks:

• Social Media Account Refinement and Build

• Content Campaigns

• Website Refresh and Hosting

• Onsite Content

• Email Newsletters/Campaigns

Project Timeline: The project started in August 2024 with the race in October. We are working with them through the end of 2025

Problem/Solution: The Far Hills Race Meeting had partnered with several marketing agencies over the years but needed one agency to take charge of their marketing efforts. They installed a new race experience and wanted to increase ticket sales for that area.

Within a 90-day period we completed the following work:

• Branding guideline one-pager created for easy distribution to partners

• Data Analysis packet with buying habits, target locations, personas, and lookalike audiences based upon 2023 event data provided by Agile Ticketing Solutions

• Google Analytics added to track website interactions

• Geotargeted Code Snippet added to better target ads

• PearlDiver added to gather web visitor information

• Ticketing page redesigned based on website heatmap data

• Facebook event, posts, and video ads created

• Refined social media profiles and created a Pinterest account with new banners, profile photos, and like capture on all platforms

• Google Search and Display ad campaigns created and deployed

• Geotargeted ads created and deployed over top 15 locations based on 2023 event sales

• Retargeting ads active to reengage recurring website visitors