Far Hills Race Meeting 2024 Campaign

Emily Team
May 7
2 min read

Updated: Aug 11

Project Tasks:

Social Media Account Refinement and Build
Content Campaigns
Website Refresh and Hosting
Onsite Content
Email Newsletters/Campaigns

Project Timeline:

The project started in August 2024 with the race in October. We are working with them through the end of 2025.

Problem/Solution:

The Far Hills Race Meeting had partnered with several marketing agencies over the years but needed one agency to take charge of their marketing efforts. They installed a new race experience and wanted to increase ticket sales for that area.

Within a 90-day period we completed the following work:

Branding guideline one-pager created for easy distribution to partners
Data Analysis packet with buying habits, target locations, personas, and lookalike audiences based upon 2023 event data provided by Agile Ticketing Solutions
Google Analytics added to track website interactions
Geotargeted Code Snippet added to better target ads
PearlDiver added to gather web visitor information
Ticketing page redesigned based on website heatmap data
Facebook event, posts, and video ads created
Refined social media profiles and created a Pinterest account with new banners, profile photos, and like capture on all platforms
Google Search and Display ad campaigns created and deployed
Geotargeted ads created and deployed over top 15 locations based on 2023 event sales
Retargeting ads active to reengage recurring website visitors