How can digital marketing and packaging design work together to boost brand awareness?

Emily Team
Sep 19, 2025
3 min read

When digital marketing and packaging design work together strategically, they create a powerful, cohesive brand experience that drives awareness, loyalty, and sales.

Here’s how to make packaging design and digital marketing work in harmony — the EMILY® way:

📦 + 📲 1. Use Packaging as a Digital Touchpoint

✅ Why it matters:

Your packaging isn’t the end of the journey — it’s a bridge to your digital ecosystem.

🎯 Best practices:

Add QR codes linking to landing pages, how-to videos, loyalty programs, or exclusive offers
Feature your website, social handles, and campaign hashtags
Use NFC chips or AR triggers for immersive experiences

💡 EMILY helps brands build packaging that fuels clicks, not just ships products.

🤳 2. Design for Shareability Across Social Media

✅ Why it matters:

A beautiful, creative, or emotionally resonant unboxing moment can turn customers into content creators.

🎯 Integrate:

Branded hashtags and “Share Your Unboxing” CTAs
Photogenic layouts, custom tissue, sticker seals, and inserts
Surprise-and-delight elements (bonus gift, quote cards, handwritten notes)

💡 We design packaging that earns organic reach, influencer buzz, and UGC — amplifying your digital brand voice.

🧠 3. Align Brand Messaging Across Channels and Boxes

✅ Why it matters:

Consistency breeds trust. Packaging and digital content should speak the same language and reflect the same identity.

🎯 Tactics:

Use the same tone, keywords, and value propositions on packaging and digital ads
Carry over campaign themes (e.g., “Fresh Start” email series + on-pack copy)
Sync color palette and visual elements between website and packaging

💡 EMILY ensures your emails, ads, social content, and packaging all feel unmistakably you.

📈 4. Feature Packaging in Your Digital Campaigns

✅ Why it matters:

Great packaging design sells visually. Let it shine in your digital marketing assets.

🎯 How to use packaging in campaigns:

Include lifestyle shots in social ads and product listings
Show packaging in reels, stories, TikToks, and unboxing emails
Feature close-ups of packaging details in A/B testing for product pages

💡 We make your packaging work twice — once to protect the product, and again to promote it online.

📣 5. Launch Campaigns That Cross From Box to Browser

✅ Why it matters:

Packaging can carry digital campaign messaging to every customer — boosting recall and reach.

🎯 Try:

Limited-edition packaging tied to online contests or launches
Seasonal packaging with QR code content or exclusive landing pages
Campaign slogans that appear in both paid ads and box design

💡 EMILY builds integrated brand campaigns where packaging and pixels work together to create momentum.

🔁 6. Use Digital Data to Improve Packaging Strategy

✅ Why it matters:

Digital marketing gives you real-time insight into what’s working — use it to inform your physical presence.

🎯 Leverage:

Heatmaps and behavior data to simplify packaging layout
Ad click and engagement data to test which on-pack CTAs or claims matter
Customer reviews to improve packaging clarity and usability

💡 EMILY closes the loop — using digital behavior to optimize packaging that drives better outcomes in real life.

✅ Summary: How Digital + Packaging Work Together for Brand Awareness

Collaboration Strategy	Resulting Impact
QR codes and links	Drives website traffic and retention
Shareable design	Generates UGC and viral reach
Message consistency	Builds brand trust and recognition
Packaging featured in content	Strengthens visual recall in ads and ecommerce
Digital-to-physical campaign sync	Multichannel momentum and engagement
Analytics-informed packaging	Improved UX and messaging based on real data