Publisher Website!
top of page

Social, Ads & Web Refresh for a County Fair - Maury County Fair

Updated: Jun 19


Project Tasks:

  • Social Media Account Refinement

  • Content Campaigns

  • Website Refresh

  • Paid Media


Project Timeline:

May 2023-Present


Problem/Solution:

To further increase ticket sales and attendance for the 2023 & 2024 Maury County Fairs, the organizing committee employed ERM to implement a comprehensive marketing strategy. This strategy integrated targeted Meta (formerly Facebook) and Google advertising, website enhancements, and the creation of Facebook events with invitations to previous attendees.​


Strategy and Implementation:

  • Meta (Facebook) Advertising: Leveraging Meta's advanced targeting capabilities, ads were designed to reach users based on location (within a 50-mile radius of Columbia), interests (e.g., family events, agriculture, local festivals), and past engagement with the fair's Facebook page.​

  • Google Ads: Google Ads were employed to capture users searching for local events, fairs, and family activities. Display ads featured compelling visuals and direct links to the ticketing page.​

  • Keyword Optimization: Ads were optimized with relevant keywords such as "Maury County Fair tickets," "Tennessee fairs," and "family events in Columbia TN" to enhance visibility and click-through rates.​

  • Website Enhancements: The fair's official website was updated to ensure a seamless user experience, with intuitive navigation and a mobile-responsive design.​ An online ticketing platform was implemented, allowing visitors to purchase tickets effortlessly. Detailed ticket pricing and special promotions were clearly displayed.

  • Facebook Events and Invitations: A dedicated Facebook event was created for the 2025 fair, featuring essential details such as dates, location, and highlights.​ Past attendees were identified and sent personalized invitations to the Facebook event, encouraging them to mark their attendance and share the event within their networks.​


2024 Digital Ad Summary:

Video Geotargeted Ads -

  • 45,671 Impressions (7.4% above projection)

  • 92.7% Video Completion Rate

  • 17 Clicks

  • Targeted families within 50 miles of the fairgrounds with children ages 2–17.

  • Ads ran as pre-roll and mid-roll video content on streaming platforms.

Facebook Ads -

  • 1,460 Total Clicks, 45K Impressions, and 34,561 Reach

  • Strong Female Audience Targeting: 71–75% Women

  • Top-performing post: 816 engagements, 699 clicks

  • Compared to 2023:

    • Click-throughs down slightly (1,830 vs. 2,200+ in 2023)

    • Engagement and impressions increased year-over-year

Overall, the campaign effectively reached local families, exceeded video ad impression goals, and drove meaningful engagement at a low cost per click.



Comments


bottom of page