Social, Ads & Web Refresh for a County Fair - Maury County Fair
- Emily Team
- May 7
- 2 min read
Updated: Jun 19

Project Tasks:
Social Media Account Refinement
Content Campaigns
Website Refresh
Paid Media
Project Timeline:
May 2023-Present
Problem/Solution:
To further increase ticket sales and attendance for the 2023 & 2024 Maury County Fairs, the organizing committee employed ERM to implement a comprehensive marketing strategy. This strategy integrated targeted Meta (formerly Facebook) and Google advertising, website enhancements, and the creation of Facebook events with invitations to previous attendees.
Strategy and Implementation:
Meta (Facebook) Advertising: Leveraging Meta's advanced targeting capabilities, ads were designed to reach users based on location (within a 50-mile radius of Columbia), interests (e.g., family events, agriculture, local festivals), and past engagement with the fair's Facebook page.
Google Ads: Google Ads were employed to capture users searching for local events, fairs, and family activities. Display ads featured compelling visuals and direct links to the ticketing page.
Keyword Optimization: Ads were optimized with relevant keywords such as "Maury County Fair tickets," "Tennessee fairs," and "family events in Columbia TN" to enhance visibility and click-through rates.
Website Enhancements: The fair's official website was updated to ensure a seamless user experience, with intuitive navigation and a mobile-responsive design. An online ticketing platform was implemented, allowing visitors to purchase tickets effortlessly. Detailed ticket pricing and special promotions were clearly displayed.
Facebook Events and Invitations: A dedicated Facebook event was created for the 2025 fair, featuring essential details such as dates, location, and highlights. Past attendees were identified and sent personalized invitations to the Facebook event, encouraging them to mark their attendance and share the event within their networks.
2024 Digital Ad Summary:
Video Geotargeted Ads -
45,671 Impressions (7.4% above projection)
92.7% Video Completion Rate
17 Clicks
Targeted families within 50 miles of the fairgrounds with children ages 2–17.
Ads ran as pre-roll and mid-roll video content on streaming platforms.
Facebook Ads -
1,460 Total Clicks, 45K Impressions, and 34,561 Reach
Strong Female Audience Targeting: 71–75% Women
Top-performing post: 816 engagements, 699 clicks
Compared to 2023:
Click-throughs down slightly (1,830 vs. 2,200+ in 2023)
Engagement and impressions increased year-over-year
Overall, the campaign effectively reached local families, exceeded video ad impression goals, and drove meaningful engagement at a low cost per click.
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