Maury County Fair

Project tasks:

• Social Media Account Refinement

• Content Campaigns

• Website Refresh

• Paid Media

Project Timeline: May 2023-Present

Problem/Solution: To further increase ticket sales and attendance for the 2023 & 2024 Maury County Fairs, the organizing committee employed ERM to implement a comprehensive marketing strategy. This strategy integrated targeted Meta (formerly Facebook) and Google advertising, website enhancements, and the creation of Facebook events with invitations to previous attendees.​

Strategy and Implementation:

• Meta (Facebook) Advertising: Leveraging Meta's advanced targeting capabilities, ads were designed to reach users based on location (within a 50-mile radius of Columbia), interests (e.g., family events, agriculture, local festivals), and past engagement with the fair's Facebook page.​

• Google Ads: Google Ads were employed to capture users searching for local events, fairs, and family activities. Display ads featured compelling visuals and direct links to the ticketing page.​

• Keyword Optimization: Ads were optimized with relevant keywords such as "Maury County Fair tickets," "Tennessee fairs," and "family events in Columbia TN" to enhance visibility and click-through rates.​

• Website Enhancements: The fair's official website was updated to ensure a seamless user experience, with intuitive navigation and a mobile-responsive design.​ An online ticketing platform was implemented, allowing visitors to purchase tickets effortlessly. Detailed ticket pricing and special promotions were clearly displayed.

• Facebook Events and Invitations: A dedicated Facebook event was created for the 2025 fair, featuring essential details such as dates, location, and highlights.​ Past attendees were identified and sent personalized invitations to the Facebook event, encouraging them to mark their attendance and share the event within their networks.​