NEWBERRY DOWNTOWN DEVELOPMENT ASSOCIATION

Project tasks:

• Photography

• Videography

• Digital ads

• Website updates

• Social media management

Project Timeline: August 2019 - September 2021

Problem/Solution: The Newberry Downtown Development Association sought a contractor to develop a comprehensive campaign to promote Downtown Newberry development membership and events including the Juneteenth Celebrations and Friday Night Wine Walks.

Team EMILY kicked off the project in August of 2019 by collecting existing materials and conducting research of prior efforts. Our team then crafted a strategic marketing plan and developed creative, geo-targeted ads to amplify the campaign’s reach, ensuring effective message delivery.

As part of the 2020 submission to HGTV’s Hometown Take Over Contest, ERM created a submission video with scripted interviews, drone footage, and photography. The edited video was submitted to HGTV on behalf of the NDDA.