PetCare of Newberry

Project Title: PetCare of Newberry – Brand Development and Digital Growth Strategy

Client: PetCare of Newberry

Project Timeline: February 2019 – October 2019

Project Scope:

• Brand Strategy Development and Campaign Execution

• Website Design

• Web SEO Strategy and Optimization

• Social Media Management and Content Creation

• Competitor Analysis and Market Positioning

• Photography

  
  

Problem:

PetCare of Newberry, a local veterinary provider, sought to increase brand awareness and establish a strong digital presence in a competitive local market. Despite offering quality services, the clinic lacked a cohesive marketing strategy and visibility across digital platforms.

Solution:

EMILY™ was engaged to develop a full-scale branding and digital growth initiative, including four strategic campaigns, tailored SEO efforts, social media management, and competitive benchmarking.

Key Actions Taken:

• Branding & Campaign Strategy:

  • Developed a comprehensive brand marketing strategy including campaign calendars and GOST-MP (Goals, Objectives, Strategy, Tactics, Measurement, Platform) frameworks.

  • Created and launched four unique campaigns designed to elevate brand recognition and communicate PetCare of Newberry’s value to the community.

  • Created brand-specific hashtags and implemented them across digital content to build cohesion and increase discoverability.

• Web SEO Optimization:

  • Implemented a GOST-MP plan focused on improving the clinic’s web visibility.

  • Ensured all website assets were SEO-optimized, including keyword-rich image naming, alt tag usage, and proper link integration.

  • Monitored and refined keyword strategy while recommending additional directory listings such as Google Business Profile, Yelp, and Apple Maps to increase online presence.

• Social Media Management:

  • Managed and grew Facebook and Instagram accounts by aligning content with campaign calendars and emerging trends.

  • Produced branded content including infographics, thought leadership posts, and educational resources to position PetCare as an industry expert.

  • Conducted monthly follow-ups with the client to review analytics and approve content strategies for the following month.

• Competitor Monitoring:

  • Conducted ongoing competitor analysis, monitoring keyword rankings and digital tactics.

  • Identified high-performing techniques among competitors and adapted them to maintain PetCare’s upward trajectory in local search rankings.

Outcome:

Through EMILY’s strategic efforts, PetCare of Newberry achieved increased brand visibility, greater community recognition, and improved search engine rankings. The campaigns helped position the clinic as a trusted local provider, while the strengthened digital foundation supported continued growth and client engagement.