PetCare of Newberry
- Emily Team
- Aug 26, 2021
- 2 min read
Updated: Apr 30

Project Title: PetCare of Newberry – Brand Development and Digital Growth Strategy
Client: PetCare of Newberry
Project Timeline: February 2019 – October 2019
Project Scope:
Brand Strategy Development and Campaign Execution
Website Design
Web SEO Strategy and Optimization
Social Media Management and Content Creation
Competitor Analysis and Market Positioning
Photography
Problem:
PetCare of Newberry, a local veterinary provider, sought to increase brand awareness and establish a strong digital presence in a competitive local market. Despite offering quality services, the clinic lacked a cohesive marketing strategy and visibility across digital platforms.
Solution:
EMILY™ was engaged to develop a full-scale branding and digital growth initiative, including four strategic campaigns, tailored SEO efforts, social media management, and competitive benchmarking.
Key Actions Taken:
Branding & Campaign Strategy:
Developed a comprehensive brand marketing strategy including campaign calendars and GOST-MP (Goals, Objectives, Strategy, Tactics, Measurement, Platform) frameworks.
Created and launched four unique campaigns designed to elevate brand recognition and communicate PetCare of Newberry’s value to the community.
Created brand-specific hashtags and implemented them across digital content to build cohesion and increase discoverability.
Web SEO Optimization:
Implemented a GOST-MP plan focused on improving the clinic’s web visibility.
Ensured all website assets were SEO-optimized, including keyword-rich image naming, alt tag usage, and proper link integration.
Monitored and refined keyword strategy while recommending additional directory listings such as Google Business Profile, Yelp, and Apple Maps to increase online presence.
Social Media Management:
Managed and grew Facebook and Instagram accounts by aligning content with campaign calendars and emerging trends.
Produced branded content including infographics, thought leadership posts, and educational resources to position PetCare as an industry expert.
Conducted monthly follow-ups with the client to review analytics and approve content strategies for the following month.
Competitor Monitoring:
Conducted ongoing competitor analysis, monitoring keyword rankings and digital tactics.
Identified high-performing techniques among competitors and adapted them to maintain PetCare’s upward trajectory in local search rankings.
Outcome:
Through EMILY’s strategic efforts, PetCare of Newberry achieved increased brand visibility, greater community recognition, and improved search engine rankings. The campaigns helped position the clinic as a trusted local provider, while the strengthened digital foundation supported continued growth and client engagement.
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