Georgetown County Schools

Project Title: Magnet School Rebranding for Georgetown County School District

Client: Georgetown County School District

Project Timeline: January 2023 – October 2023

Project Scope:

• Logo Redesign

• Branding Guides (Logo Usage, Variations, Colors, Fonts)

• Development of Promotional Items

• Design and Execution of Direct Mail Campaign

Problem:

Georgetown County School District sought to rebrand five district-wide schools as magnet programs, each requiring a distinct visual identity aligned with its specific academic focus. The district needed a cohesive rebranding strategy that would differentiate each school while maintaining alignment under the district umbrella.

Solution:

EMILY Revolutionary Marketing Group partnered with the district to create five unique school brands and support their launch with strategic promotional efforts.

Key Actions Taken:

• Logo and Identity Development:

  • Met with each school’s administration to conceptualize and design custom logos representing their individual magnet school focus areas.

  • Developed branding guides for each school that included logo variations, color palettes, and font recommendations to ensure consistency and usability across platforms.

• Collateral and Promotional Materials:

  • Designed a suite of print and promotional materials tailored to each school’s needs, supporting brand rollout and community engagement.

  • Delivered complete branding asset packages to each school, including logo files in multiple formats for future internal use.

• Marketing Campaign Execution:

  • Developed and executed a district-wide marketing campaign, including a direct mailer of 7,500 postcards and a coordinated social media campaign with boosted posts.

  • Campaign efforts reached over 10,000 social media users and generated more than 800 visits to the district’s website within 60 days, effectively promoting the magnet school launch and open house events.

Outcome:

The project resulted in a successful rollout of five distinct school brands and a high-engagement promotional campaign, helping Georgetown County School District increase awareness and interest in their new magnet school offerings.