Project tasks: Branded Collateral Creation, Website Updates, Logo and Tagline Creation, Branding Guide Creation, Advice and Training for Stakeholders, and Social Media Management and Content Creation.
Project Timeline: October 2022 - October 2023
Problem/Solution: In September 2022, Cabarrus Health Alliance partnered with Team EMILY to provide marketing services that would change the perception of their health alliance. We designed content for 11 counties' health departments throughout North Carolina, equipping them to conduct social media marketing campaigns. EMILY developed content calendars and branding guides and conducted in-person and virtual meetings.
We provided social media campaigns and website recommendations, conducted training, and engaged in content planning services to make campaign execution accessible to the client. Creative campaign materials were key to the success of this project and directly contributed to improving the effectiveness of marketing efforts by Cabarrus Health Alliance, thus improving its reputation to the community it serves following the negative effects that the COVID-19 pandemic had on its reputation.
Cabarrus Health Alliance marketing staff from 8 of the 11 counties have received this training and were provided access to CloudCampaign, a social media scheduling tool.
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